Mathieu Germond, previously General Manager and Head Sommelier at Michelin-starred restaurant Pied a Terre, has taken over the former Dabbous site in order to launch his first solo restaurant. Noize, located on Whitfield Street in Fitzrovia, is named after the village in Loire Valley, France where Mathieu’s grandparents owned a farm. Noize is where he discovered all the conviviality and relaxed atmosphere, with great tasting food made from local products, and was therefore the best name for Mathieu to express his vision.
Aiming to avoid the typical modern French cuisine and re-establish simple cuisine with French dishes prepared in a home-cooked style, Mathieu hopes to recreate sensations, tastes and experiences from his love of wine and pleasure of sharing food around a table.
Ed Dutton, who has worked with Pied a Terre and Pied Nus, as well as working at Foliage, Hyde Park Belgravia and Tom Aikens’ restaurant, Tom’s Kitchen, is heading the kitchen. The menu will focus on simple, seasonal ingredients and will feature dishes of bold combinations with small and larger plates on offer, giving customers the option to structure their meal and have it cooked to their liking.
Given Mathieu’s vast knowledge of wine as sommelier at Pied a Terre, the wine list will be broad and will include interesting, expressive wines with features pairings and tastings. Ed Dutton and Mathieu Germond encourage interaction with their customers and encourage customer to bring their own wines for a small corkage fee.
The premises comprise of an upper level restaurant, downstairs bar, a more informal dining area and private dining for up to eight clients. There are red suede banquettes and lots of wood, setting for a rustic style with a relaxed and convivial atmosphere.
The site was acquired for Mathieu Germond by Gabriella Sether at Restaurant Property.
39 Whitfield Street