Leisure and Hospitality Property Disposal
Our property disposals team have an unparalleled track record for achieving strong premiums for our London clients, making us the premium agency in London.
Recently, we have seen a shift in the market, with brands increasingly targeting areas extraneous to Central London. By reading this trend, we are able to achieve premiums that far exceeded the expectations of clients in non-central areas. If you own property in Zones 2-3, now is an ideal time to sell and release capital from your property portfolio.
Our property agents understand the utmost importance of confidentiality and are experts in guiding you through your sale. We know that it is often important that staff and managers are not aware of any asset disposal activity, so we implement a strategy to minimise disruptions to your existing business.
To handle your sale with complete discretion, we market your property according to a three-stage process, only widening the search if necessary. This ensures only the right audience will know your property is on the market.
1: Your property disposal needs
The first step is to meet with you and visit your property, taking time to understand your objectives and expectations, and discuss market positioning and costing. We will agree on how best to communicate with you throughout the sale and reach mutually agreed terms of businesses, ensuring confidentiality and a smooth, efficient disposals process.
2: Discreet marketing
Our initial strategy is to work with you to produce a list of suitable operators to target. We will then approach select industry operators and brands known to be seeking a property in your area. This maximises the chance of securing a quick sale at the best price. We only deliver details of the property to the contact should we see a real possibility of sale. This ensures the confidentiality required for best asset disposal results.
3: Full marketing
The third stage sees your property gain entry and full exposure to the open market. We will physically advertise your asset disposal. We can also advertise your property on our website sales page, either as a confidential or with full details disclosed. This efficiently exposes your property to a highly relevant audience of industry operators.
We can utilise our 10,000+ strong industry database to target leads, and assess our book of 2,500 active property agents to discreetly expose your property to a wide range of likely restaurant operators.
This strategy strikes the fine balance between obtaining the maximum price possible and exposing your property to the market at large. We understand your needs when selling and can ensure that we reach the right outcome for you.