Are Michelin Stars a blessing or a curse?
Our founding Director, David Rawlinson was asked to speak to Bloomberg Business about how Michelin Stars impact restaurants. With over 15 years’ experience working with high-end restaurant owners, David shared his views on whether these ultimate rewards were a blessing, curse or distraction for the modern restaurateur.
When asked about the relevance of the Michelin Star to the restaurants and their customers, David praised the award’s willingness to move with the times.
“Michelin Stars certainly have their place,” David told Bloomberg’s Manus Cranny, citing co-guest, and recent Star-winner Ollie Dabbous as “a great example of how Michelin is moving with the times. He’s the only Michelin star operator to have a DJ playing. But some of the operators who are interested in the bottom line are very happy without Michelin Stars.”
David made sure emphasis customers’ desire for something “slightly more casual” than the typical Michelin service.
“If you look at people like the Waney family, who are proud owners of The Arts Club, Coya, La Petit Masion, Roka they’re very happy not having Michelin Stars and they’re probably some of the most successful companies out there.”
Watch the whole interview here.
Find out more about the success of casual dining on our blog.